iPad Mini Cannibalization Estimate: Lessons from the iPad 2

With the iPad Mini finally on the market, one of Apple's biggest concerns is the cannibalization impact on the sales of larger iPads (4th generation iPad & iPad 2). Most analysts have estimated that cannibalization would fall in the 15-20% range, i.e. 15-20% of iPad Mini sales would be at the expense of larger iPads. Let's take a look at how realistic these estimates are.iPad 2 Cannibalization Estimate The best way to estimate ...