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The New Data-Savvy Adaptive Marketing

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Originally published on CMSWire, September 20, 2012 Marketers for many organizations are facing evolutionary pressures to transform marketing practices and processes to the always-on state of Adaptive Marketing, a new iteration of direct marketing that wants to engender a unique brand experience for individual customers. At the heart of Adaptive Marketing is a customer-focused organization that is committed to constantly re-craft product ...



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