Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can [...]
How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions is copyrighted by Louis Columbus. If you are reading this outside your feed reader, you are likely witnessing illegal content theft.
