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T-Mobile Ends Smartphone Subsidies, Moves to Value Plans: Impact on Carriers & OEMs

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Over the last year, T-Mobile has been struggling against high subscriber churn as it was the only major US carrier without the iPhone. Last week, T-Mobile announced that it will begin selling the iPhone in 2013, but it will also end device subsidies and move to "Value Plans". This means that, unlike Sprint, T-Mobile will be able to sell the iPhone without incurring huge marketing and subsidization expenses. Let's take a ...

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