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Android vs. iOS: Usage & Engagement Patterns

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Image Credit: IBM IBM has just released their report on Black Friday sales, which shows that iOS devices accounted for 18.5% of online transactions compared to just 5.5% for Android. Unsurprisingly, this report caused quite a flutter in the tech community, with many calling this the Android "Engagement Paradox". Let's attempt to reconcile the differences between the conflicting research findings related to usage and install base....



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