3 Questions to Ask for Marketing Success

Internal politics are often the bane of any Marketing Manager’s existence.  There is a always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy.  It attacks the marketing framework [...] The post 3 Questions to Ask for Marketing Success appeared ...