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iOS vs. Android: Impact of In-App Purchases on Revenue Gap

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I have previously written about the Android platform's struggles in effectively monetizing apps. This is one reason why the developer community has traditionally launched apps on iOS first, before moving on to Google Play. However, recent data hints that this "monetization gap" may be shrinking thanks to in-app purchases. Last week, App Annie released data that showed month-on-month (MoM) revenue growth (for freemium & ...



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