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Using PR Principles to Improve your Organizational Change Management Initiative

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ERP implementations can be momentously unsettling to executives, employees and end-users who feel that a new ERP system is intrusive, unnecessary and inconvenient to their usual business processes. In frustration, end-users can intentionally or unintentionally undermine an ERP project by spreading negativity, adhering to time-consuming workarounds or simply refusing to learn how to use the

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